Public-Private Dialogue on Policies and Good Practices Related to Influencers Advertising in order to Prevent Harm to Consumers and Improve Competition - Summary Report

This Summary Report presents the main findings and outcomes of the Public-Private dialogue on “Policies and good practices relates to influencers advertising in order to prevent harm to consumers and improve competition” organized by Peru and supported by ten co-sponsoring economies, under APEC Project CTI 208 2023A.

The PPD brought together competition and consumer protection authorities, international organizations, industry associations, advertising agencies, academia, and consumer groups to exchange experiences and explore regulatory and self-regulatory strategies. The discussions addressed pressing challenges including lack of clear definitions, insufficient disclosure standards, limited enforcement mechanisms, and risks to vulnerable consumers—particularly in advertising related to health, nutrition, gambling, and content targeting minors.

Based on the experiences and suggestions shared during the event, a set of voluntary recommendations is presented to competition and consumer protection authorities, the private sector, and APEC as a regional forum.